Innovation has been at the heart of Irish Distillers, makers of Jameson, for over 200+ years. spans various areas, from production techniques and sustainability practices to packaging and marketing strategies. This is why it proudly sponsors the "Most Innovative Undergraduate of the Year" award. The recipient of this award will demonstrate original thinking, problem-solving, and a commitment to pushing the boundaries to achieve positive, impactful results. The recipient will receive the opportunity to complete a professional Diploma in Digital Marketing from the Digital Marketing Institute. This course carries both an Academic Qualification (European Level 5 Diploma) and an industry standard certification from the Industry Advisory Council.